Portfolio Speech Rubric

This is the flagship of all your work in this class. The integration of visuals is seamless and flowing, your transitions executed to summarize, stimulate and advance your topic, and your delivery charismatic, confident and credible.


All objectives are assessed for this assignment.


400 Points


Delivery
100 points

Voice
Rate
Pitch
Tone
Beats

1-30            31-60              61-80                81-100

Unsure         Steady          Consistent          Inspiring

Kinesics
80 Points 

Hands

1-9                       10-16                       17-34                              35-40             

   Pockets       Minds of Their Own        Controlled           Complementing Delivery
   

Body Movement

1-9               10-16                         17-34                                35-40

         Pacing          Static          Moving with Purpose         Speakers' Triangle

Integration
80 Points


Balance
Design (transparency)
Proximity
Text
Beats

1-16                17-44                      45-69                        70-80              

Upstaged         Wordy             Complementary          Transparent

Credibility
100 Points

Engagement
Anxiety Management
Believability
Sources
Claims

   1-30                   31-60              61-80                81-100

Unbelievable          Anxious          Confident          Nailed It

Achievement Overall
40 Points

1-10                   11-20                    21-32                    33-40

      Faking it          Rehearsed          Competent          Blew Me Away

Image Impact

The Take

Spencer Platt
Akintunde Akinleye
Oded Balilty

DSC Student Journalists

Adora Svitak. She's 12.

Sample Outline for Informative Speaking

This is a sample outline for a typical informative. Use this in constructing your presentation and include where you would integrate your images for support.


Topic:
Specific Purpose:
Thesis Statement:

I. Introduction
A. Attention-Getting Step:
B. Tie to Audience:
C. Thesis & Preview: (The preview includes your three platforms)
1. Proposition One
2. Proposition Two
3. Proposition Three

(Transition into Body of Speech)

II. Prop One
A. Main Point
B. Anecdotal support
C. Sources

(Transition into Prop Two)

III. Prop Two
A. Main Point
B. Anecdotal support
C. Sources

(Transition into Prop Three)

IV. Prop Three
A. Main Point
B. Anecdotal support
C. Sources

(Transition into Conclusion)

V. Conclusion
A. Restate thesis with supporting propositions.
B. Tie back to AGS.
C. Wrap it up.

Checklist:
I have analyzed my audience on this topic & have determined they are ready for action.

I have narrowed my topic to focus upon a problem that needs to be solved with action

I have clearly stated the purpose of my speech.

My thesis statement is written as a complete declarative sentence.

My introduction focuses attention, establishes my credibility, & previews my message.

The first main point in my speech establishes the need for action.

The second main point in my speech details a plan of action that satisfies the need.

The third main point in my speech visualizes the results of action and the consequences of inaction.

My integrated visuals support my points but do not draw away from my delivery.

Audience Analysis Rubric Student Sample

Audience Analysis Rubric


1. Age

a. 0-12
b. 12-14
c. 14-18
d. 18-30


2. Culture (describe below; be specific)



3. Race/Ethnicity

a. Caucasian
b. African American
c. Non-white, Hispanic
d. Asian
e. Other

4. Theology/Religion

a. Christian
b. Muslim
c. Hindu
d. Buddhist
e. Jewish
f. Non-believer

5. Political Views

a. Liberal
b. Conservative
c. Republican
d. Democrat
e. Communist
f. Socialist

6. Gender

a. Male
b. Female
c. All of the Above

Image Impact - Rubric

Outcomes
2. Create Impact with visual still and motion information.
If a picture paints a thousand words imagine what 30 frames per second can do.

3. Utilize presentation software beyond regurgitating a speech outline.
Use the technology to frame visuals and video in sequence to your presentation.


Description
Support your second presentation with images integrated in your speech. Apply design and editing principles and construct a visual timeline to support your presentation.

50 Points

Rubric
The speaker integrated images and limited text within their presentation.
25 Points

Unprepared (0-9) Accomplished (10-19) Competent (20-25)

The speaker incorporated basic design and editing principles in their integrated support.
25 Points

Unprepared (0-9) Accomplished (10-19) Competent (20-25)

Repertoire Speech - Presentation Rubric

Objectives:

• Construct an applicable thesis, plan and organize its construct, research existing and new ideas for its support.
• Create Impact with visual still and motion information.
• Grab your audience’s attention.
• Analyze your audience, hopefully whatever the context.
• Identify effective speech through frequent critique and revision, rehearsal and delivery to realize a polished performance.

Description:
Write, research, organize and visually supplement two speeches, one a motivational persuade and the other a technological, political or philosophical informative. Develop both cognitive and affective appeals for both presentations. These will be your “hip pocket” speeches, presentations you will eventually be able to give spontaneously with or without visual integration.

Point Value: 100

Rubric
The speaker defines an attention-getting step, states a clear thesis that defines the purpose of the speech and is adapted to the audience, and identifies propositions to support their thesis.
15 Points

Unprepared (0-4) Accomplished (5-09) Competent (10-15)

The speaker effectively integrates their presentation.
15 Points

Unprepared (0-4) Accomplished (5-09) Competent (10-15)

The speaker articulated, used dynamics in tone rate, speed and pitch, and engaged the audience non-verbally through appropriate movement and eye contact.
15 Points

Unprepared (0-4) Accomplished (5-09) Competent (10-15)

The speaker presented either a a motivational persuade or a technological, political or philosophical informative speech. 

15 Points 

Unprepared (0-4) Accomplished (5-09) Competent (10-15)

The speaker developed both cognitive and affective appeals.

10 Points

Unprepared (0-3) Accomplished (3-8) Competent (9-10)

The speaker kept text at a minimum in their presentation.
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

The speaker was not upstaged by their integration.
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

The speaker kept self-checking at a minimum.
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

The speaker organized propositions logically or chronologically.
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

The speaker transitions summarizing and/or relating information from one point to next.
Orally
Visually
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

The speaker supports claims with stratified research cited within the body of the presentation.
5 Points

Unprepared (0-1) Accomplished (2-3) Competent (4-5)

Audience and Proof

No message can be considered and produced without regard to the audience, not a new idea, it's one whose truth was comprehensively brought to light by Aristotle. "The orator has therefore to guess the subjects on which the hearers really hold views already, and what those views are, and then must express, as general truths, these same views on these same subjects."

No small task. This is where it comes in handy to do two things; find your own standpoint, and be open to others, seemingly a juxtaposition in task.

That's why so many resources are devoted to market research, demographic study, opinion polls, even swiping your Albertson's card. This data provide paradigms by which advertisers, evangelists and politicians can craft their messages.

Feeling vulnerable? If you're using Google's Gmail for instance, watch the relevance of the ads posted alongside the messages in your in box. Watch how these ads change in relevancy and content while you compose your next message, or open a new message. Audience analysis on a virtual intelligent level, though it's just matching terms and proper nouns, though it's working well enough to make Google billions.

Aristotle held that there are common ideas, values that give us motivation, impetus to respond based on how we feel, how strongly we're connected, how thoroughly we're convicted. Family, security, wealth, health, sex, wisdom, longevity, propriety...

What are yours? What is your standpoint?

Audience Analysis Research Paper Rubric

Please submit your paper via email as an attached PDF file. In the subject line please indicate "COMM4020/AAPaper/YourLastName."

Paper is due September 10th, 2010 by 6:00 pm.


Outcomes
1. Analyze your audience, hopefully whatever the context.
Should this prove to be a career for you, you’ll address audiences from varying demographics. Knowing your audience is imperative to reaching your objectives.


Activity Description
One of the most fundamental principles of targeted communication is knowing your audience. To this end I'm asking you to write a research paper that explores audience analysis, its definition, pertinence and execution. The paper describes how an analysis is accomplished, synthesized and applied to a presentation. Append to the paper your own rubric of audience analysis.

Activity Value: 50 Points

Rubric
1. The paper explores the concept of audience analysis through definitions sought in stratified research.
10 Points

Unprepared (0-2) Accomplished (3-8) Competent (9-10)

2. The paper addresses the pertinence and importance of understanding the implied perceptual set of an audience.
10 Points

Unprepared (0-2) Accomplished (3-8) Competent (9-10)

3. The paper explains how an analysis is executed through a demographic exploration and how the results of that exploration are applied (synthesized) to topic selection and audience address.
10 Points

Unprepared (0-2) Accomplished (3-8) Competent (9-10)

4. The paper is formatted APA or MLA style with stratified research sited. All claims are backed by sources.
10 Points

Unprepared (0-2) Accomplished (3-8) Competent (9-10)

5. The paper is appended with an original rubric of audience analysis.
10 Points

Unprepared (0-2) Accomplished (3-8) Competent (9-10)

Take a Look at Amy

Understand, I'm not expecting performances at the levels you'll see in Amy's demo reel, but this does provide a snap shot of the rubric I'll be using to assess your presentation: delivery, appeal, visual integration and audience adaptation. Note her credibility in any trade show context.

Ready? Go...

Hi all,

Glad to have you in class. For starters, read through all of the March posts in order, ending with "Rubric for your First Assignment." You'll find them in the right hand column under "Blog Archive." If you have questions about the assignment, please feel free to email me at imnost62@mac.com. We'll cover the rest of the syllabus in class after your speeches.

See you on the 30th.

-Eric

Attention Please - Presentation Rubric

Activity
Create, rehearse and deliver an integrated presentation not to exceed eight minutes, no less than six,  introducing an aspect of your life's experience that your audience may find surprising.

Outcomes
• Construct an applicable thesis, plan and organize its construct, research existing and new ideas for its support.
• Grab your audience’s attention.
• Analyze your audience, hopefully whatever the context.
• Identify effective speech through frequent critique and revision, rehearsal and delivery to realize a polished performance.

Point Value: 100

Rubric

The speaker defines an attention-getting step.
(50 Points)

Effectively relates to topic
Potential to pull audience into speech

Unprepared (1-25) Accomplished (26-39) Competent (40-50)

The speaker states a clear thesis that defines the purpose of the speech.
(10 Points)

Thesis is declarative.

Unprepared (1-3) Accomplished (4-7) Competent (8-10)

The speaker identifies propositions to support their thesis.
(30 Points)

Propositions are complete and clear.

Unprepared (1-14) Accomplished (15-19) Competent (20-30)

The speaker adapts their topic to their targeted audience.
(10 Points)

All can relate in some way to the topic.

Unprepared (1-3) Accomplished (4-7) Competent (8-10)