Please submit your paper via email as an attached PDF file. In the subject line please indicate "COMM4020/AAPaper/YourLastName."
Paper is due September 10th, 2010 by 6:00 pm.
Outcomes
1. Analyze your audience, hopefully whatever the context.
Should this prove to be a career for you, you’ll address audiences from varying demographics. Knowing your audience is imperative to reaching your objectives.
Activity Description
One of the most fundamental principles of targeted communication is knowing your audience. To this end I'm asking you to write a research paper that explores audience analysis, its definition, pertinence and execution. The paper describes how an analysis is accomplished, synthesized and applied to a presentation. Append to the paper your own rubric of audience analysis.
Activity Value: 50 Points
Rubric
1. The paper explores the concept of audience analysis through definitions sought in stratified research.
10 Points
Unprepared (0-2) Accomplished (3-8) Competent (9-10)
2. The paper addresses the pertinence and importance of understanding the implied perceptual set of an audience.
10 Points
Unprepared (0-2) Accomplished (3-8) Competent (9-10)
3. The paper explains how an analysis is executed through a demographic exploration and how the results of that exploration are applied (synthesized) to topic selection and audience address.
10 Points
Unprepared (0-2) Accomplished (3-8) Competent (9-10)
4. The paper is formatted APA or MLA style with stratified research sited. All claims are backed by sources.
10 Points
Unprepared (0-2) Accomplished (3-8) Competent (9-10)
5. The paper is appended with an original rubric of audience analysis.
10 Points
Unprepared (0-2) Accomplished (3-8) Competent (9-10)
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